15 Insanely Clever Ways Big Brands Used to foster Their Business Growth
There are a lot of clever ways big brands we know and love have used to boost their brand awareness and maximize sales.
Here are just fifteen of them. Take a lead from them and learn how you could boost your own brand’s awareness.
Alright, let's go!
## 1. Porsche: Interactive Gameplay Ad on Twitch
Porsche wanted to reach a new, younger, and tech-savvy audience for their new electric vehicle, the Taycan.
Can you guess what they did next?
Well…
They created an interactive "play your own adventure" gameplay ad on Twitch, where viewers could vote on different choices and scenarios that would affect the outcome of the story.
The ad featured a fictional spy mission that involved driving the Taycan across different locations and escaping from enemies. The ad was designed to showcase the features and benefits of the Taycan, such as its speed, agility, and battery life.
It was a huge SUCCESS.
The ad attracted over 2.6 million views, 9.1 million impressions, and 28,500 comments, and increased the brand awareness and purchase intent of Porsche among the Twitch audience.
## 2. Netflix: Spotify Playlists Based on Stranger Things Characters
Netflix partnered with Spotify to create playlists based on the personalities of the characters from their hit show Stranger Things.
Remember it?
The playlists featured songs that matched the characters' moods, tastes, and backgrounds, such as rock, pop, punk, metal, and more. Also includes hidden clues and Easter eggs about the show's plot and secrets.
They were a hit among fans, who enjoyed discovering new songs and finding connections between the music and the show. Driving traffic to both Netflix and Spotify platforms, as fans could access the playlists through a dedicated website or by scanning Spotify codes on Netflix posters.
## 3. Ikea: Pregnancy Test Ad
Ikea used a novel way to promote their baby cribs: they printed an ad with a pregnancy test strip that, if positive, would reveal a discounted price for the crib.
The ad was not only clever and eye-catching but also practical and useful for potential customers who were expecting a baby.
The ad also generated a lot of media attention and social media buzz for Ikea.
## 4. CarMax: Parody Video Response
CarMax responded to a viral tweet from a customer who posted a video of his car being towed away after he sold it to CarMax, with a hilarious parody video of their own.
The video featured a CarMax employee crying and singing "I Will Always Love You" by Whitney Houston while holding a picture of the car.
The video was a witty way to show appreciation for their customer and his car and to showcase their brand personality and values.
## 5. Dove: Real Beauty Sketches Campaign
Dove launched the Real Beauty Sketches campaign, in which they hired a forensic artist to draw portraits of women based on their descriptions and then based on the descriptions of strangers.
The campaign aimed to show how women are more critical of their appearance than others and to encourage them to embrace their natural beauty.
It was an instant success, becoming one of the most viewed online videos of all time, with over 180 million views. And also increased the brand awareness and trust of Dove among women of course.
## 6. Red Bull: Space Jump Live-Stream
Red Bull sponsored Felix Baumgartner's record-breaking freefall from the edge of space, live-streaming the event to millions of viewers around the world.
The event was not only an amazing feat of human achievement, but also a brilliant marketing stunt for Red Bull's energy drink brand.
The event also showcased Red Bull's association with extreme sports, adventure, and innovation, and created a huge media buzz and word-of-mouth for their brand.
## 7. Coca-Cola: Personalized Bottles and Cans
Coca-Cola created personalized bottles and cans with popular names and labels such as "Share a Coke with Mom" or "Share a Coke with Your BFF", encouraging customers to buy and share the product with their friends and family.
The campaign was a simple but effective way to create an emotional connection with customers, increase customer loyalty, and drive sales, as well as sparkling social media engagement, as customers posted pictures of their personalized bottles and cans online.
## 8. Airbnb: Volvo Cabin Experience
Airbnb teamed up with Volvo to offer a unique travel experience: a night in a cabin inside a car on the rooftop of a ski resort in Sweden.
The experience included a personal host, ski passes, meals, and other amenities. The experience was designed to showcase Volvo's new XC60 model, which features advanced safety technology, comfort, and design.
It also showcased Airbnb's ability to offer diverse and memorable travel options for customers.
## 9. Lego: Lego Ideas Platform
Lego launched Lego Ideas, an online platform where fans can submit their designs for new Lego sets and vote for their favorites.
The platform gives fans a chance to see their creations become official products and earn royalties from them.
It also gives Lego access to valuable customer feedback, insights, and ideas, and helps them to create products that match their customers' preferences and interests.
## 10. Spotify: Starbucks Music Discovery
Spotify also collaborated with Starbucks to allow customers to identify and save the songs playing in Starbucks stores through the Starbucks app.
The app also allows customers to influence the music playlist in the store by voting for their favorite songs. The collaboration creates a seamless music discovery and loyalty experience for customers and enhances the brand image and atmosphere of both Spotify and Starbucks.
## 11. Burger King: Free Whoppers for Clowns
Burger King took a jab at their rival McDonald's by offering free Whoppers to customers who dressed up as clowns on Halloween.
The campaign was a playful and cheeky way to poke fun at McDonald's mascot Ronald McDonald and to attract customers to their stores. It also generated a lot of social media buzz and publicity for Burger King.
## 12. Nike: Nike+ Run Club App
Nike created the Nike+ Run Club app, which connects runners with coaches, training plans, and social features.
The app helps runners track their progress, set goals, get personalized feedback, and join challenges and events.
It also helps runners to connect with other runners and share their stories and achievements. The app builds a community of loyal customers advocates for Nike's brand and showcases Nike's expertise and leadership in the running industry.
## 13. Apple: There's an App for That Slogan
Apple used a simple but powerful slogan to market their iPhone: "There's an app for that". The slogan highlights the versatility and functionality of its product and its ecosystem of apps, which can cater to any need, interest, or problem that customers may have.
It also creates a sense of curiosity and excitement among customers, who want to explore the different apps available on the iPhone.
## 14. Old Spice: The Man Your Man Could Smell Like Campaign
Old Spice revamped its image and appealed to a younger audience with its "The Man Your Man Could Smell Like" campaign. The campaign features actor Isaiah Mustafa delivering humorous and absurd monologues while promoting Old Spice products. The campaign uses humor, irony, and exaggeration to capture the attention and imagination of customers and to create a distinctive and memorable brand personality for Old Spice.
## 15. Dollar Shave Club: Our Blades Are F***ing Great Video
Dollar Shave Club made a splash with their viral video "Our Blades Are F***ing Great", which features the founder Michael Dubin delivering a witty and sarcastic pitch for their subscription-based razor service.
The video uses humor, honesty, and simplicity to convey the value proposition of their service, which is to offer high-quality razors at a low price.
It also showcases the founder's passion and charisma and creates a personal connection with customers.
These are some of the examples of how big brands used creativity and innovation to boost their business growth.
By using these strategies, brands can create memorable and engaging experiences for their customers, generate buzz and word-of-mouth, and showcase their unique value proposition.
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